Why Brides Choose The Wedding Tree?
A Dress for Every Bride
With 450+ wedding gowns in store, there are plenty of styles, silhouettes, and designers to explore. We carry samples in sizes 4–30, with most gowns available to order in sizes 0–34.
A Bridal Appointment That Feels Like You
Your appointment is about more than trying on dresses. Our stylists are here to listen to what you love, help you step outside your comfort zone when you're ready, and make the experience feel comfortable and fun.
Make Your Appointment a Celebration
Want to make your dress shopping day a little more special? Ask about our Bubbly & Bites experience for an extra touch of celebration with your favorite people.
Need a Dress Sooner?
We have a selection of gowns available to take home right from the store, perfect for brides working with a shorter timeline or simply ready to say yes today.
Your Wedding Party, All in One Place
Once you've found the dress, we're here for the rest of the wedding party, too. Our menswear team can help your groom and his party find the right suits or tuxedos without sending you all over town.
A Local Business With a Lot of Heart
The Wedding Tree has been part of the La Crosse community since 1976. We've had the privilege of helping generations of couples celebrate some of life's biggest moments, and we'd love to be part of yours.
"I had the most wonderful experience wedding dress shopping with Paige as my consultant! From the moment I walked in, Paige made me feel comfortable, confident, and truly heard. She was incredibly patient, attentive, and knowledgeable - helping me explore styles I never would have considered but absolutely loved. Paige’s warm personality and expert advice made what could have been a stressful day into an exciting and joyful journey. Thanks to her, I found the perfect dress that made me feel stunning on my special day. I can’t recommend Paige enough to any bride-to-be looking for personalize and heartfelt guidance." "
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- Abigail