Our Story 

EST. 1996

Welcome to Our Building of Love!

The Wedding Tree is a full service bridal boutique that  has everything you need in one building! Our charming, historic building has three floors filled with wedding essentials. From bridal to bridesmaids, to mothers to menswear, we have you covered! With over a thousand dresses available for try on and hundreds of menswear looks to choose from, you're sure to find the perfect down the aisle style for you and your whole wedding party!


Our building also houses in-store alterations, customer storage, and steaming and pressing services. In 2015, we expanded our brand and renovated the third floor into an event venue called The Court Above Main. The Wedding Tree is also the proud owner and producer of The La Crosse Wedding Expo, an event that showcases the area’s very best wedding professionals. 


We are passionate about your big day and giving all our customers the best experience possible. We invite you to put your trust in us.

The Wedding Tree was founded in 1976. In early 1996, Debra Lash-Stangel purchased The Wedding Tree and moved the store to its current location, 418 Main Street. We have over a thousand bridesmaids, mothers, prom, and social occasion dresses in stock as well as over 400 bridal gowns and accessories to match. Our Men’s Department has a range of rental and purchase options to match your wedding vision.

Sarah Schultz Photography

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Boxcar Photography

Join the Family Tree!