About Us

The Wedding Tree is one of the largest bridal shops in the United States. Our customers travel to our historic downtown location from a four state area and beyond. We offer the best quality merchandise as well as expert staff to assist you with your formal occasions and “once in a lifetime” events.

As a customer, you should be sure to purchase from a retailer that offers the best product and service available. We only provide our customers with products that we are authorized to sell, so if there is a challenge to be faced, we will be supported by the manufacturers we represent. Customer satisfaction is our top priority.

The Wedding Tree was founded in 1976. In early 1996, Debra Lash purchased The Wedding Tree and has added numerous products and services to better accommodate our customers. In 1998, the store moved into its current location, 418 Main Street to make room for our extended merchandise palette.  We have 2500 bridal, prom, maids, mothers, and social occasion dresses in stock as well as all of the accessories to go with them. We also service hundreds of tuxedo and suit rentals annually, as well as providing purchase suits as an option in our newly renovated men’s department.


Our historic building also houses in-store alterations, customer storage, steaming and pressing. Our latest brand  “make-over” took us to 27 total dressing rooms with 5 private bridal family size fitting rooms on our exclusive second floor bridal.  


We love feedback from our customers. Please feel free to contact us with ANY questions, concerns, ideas or suggestions. Time and time again existing and past customers come in to sing our praise and introduce new customers to us. We are passionate about your big day and we love to hear about your experiences!


We invite you to put your trust in us. Celebrating our 3rd decade in business-please choose the La Crosse Area Chamber of Commerce recognized 2017 Small Business of the Year!

The Wedding Tree in the News

Best Business Success Story

July 07, 2020

2019 Main Street Awards

Bridal Shop Owner Creates Court Above Main Event Venue

September 27, 2015

La Crosse Tribune

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418 Main Street

La Crosse, WI 54601


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