About the Wedding Tree

The Wedding Tree is one of the largest bridal shops in the United States and our customers travel to our historic downtown location from the four state area. We offer the best quality merchandise as well as expert staff to assist you with your social occasions, often for ‘”once in a lifetime” events.
As a customer, you should be sure to purchase from a retailer that offers the best product and service available. We only provide our customers with products that we are authorized to sell, so if there is a challenge to be faced, we will be supported by the manufacturers we represent.

The Wedding Tree was founded in 1976. In early 1996, Deb purchased The Wedding Tree and has added numerous products and services to better accommodate our customers. In 1998, the store moved into its current location, 418 Main Street to make room for our extended merchandise palette, and the move added more than 10,000 square feet of space, bringing us to the current 17,600 square feet. We have hundreds of bridal, prom, maids, and social occasion dresses displayed as well as all of the accessories to go with them. We also service hundreds and hundreds of tuxedo rentals annually.

Of the 17,600 square feet, the lower level houses in-store alterations, fitting areas, customer storage, inventory receiving and inspection, tuxedo back-stock, shoe and purse dying area, steaming and pressing, and whatever else needs to be handled. Our latest “make-over” took us to 27 dressing rooms, not including the lower level fitting area for alterations. We employ 10 – 15 people depending on the time of year and we strive to service every customer in a timely fashion. Customer satisfaction is our top priority.

Store Front

The staff at The Wedding Tree not only offers you decades of combined experience but one stop shopping. We love feedback from our customers as we are continually trying to discern what additional services and products are needed and to constantly improve our customer service skills. Please feel free to contact us with ANY questions, concerns, ideas or suggestions . Time and time again existing and past customers come in to sing our praise and introduce new customers to us. We are passionate about your big day and we love to hear about your experiences!

We appreciate your business and thank you for your past, present, and future patronage.

Debra Lash – Owner
The Wedding Tree



Where to Park in Downtown La Crosse?
There are several FREE 3-hour parking ramps downtown. The closest to The Wedding Tree is through our alley, on Jay Street (between 4th and 5th). The State Bank parking lot, across the street, is also available after bank lobby hours of 5 pm weekdays and all day on Saturday and Sunday!